Supreme Court victoryMajor motion picture dealNasdaq ticker reserved: $ELFS*4,000+ investors500+ character assetsWide theatrical release secured
$2.98 per share · $998.30 minimum · up to 20% bonus sharesShare price increases Dec 17 · ends in
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Own the
Characters Behind
Billion-Dollar
Franchises

Get in now as we disrupt a $2.8 trillion1 market with advanced AI, next-gen patented tech and some of the most successful character IP in history.

Breaking: Elf Labs Lands Major Motion Picture Deal
Regulation A · open to all investors
$998.30*
Minimum
$2.98
Share price

*A 2.5% investor processing fee (maximum $250) is added to all investments.

Still from the Elf Labs film Elf Labs film · with sound Robo Cinderella on a studio monitor, from the Elf Labs film Now playing
4,000+
Investors
2,000%*
Share price growth
$12M+*
Raised
500+
Character assets
$15M+
Licensing revenue
30+
Countries, global distribution

Nasdaq

Elf Labs Announces
Nasdaq Ticker “$ELFS”*

*Elf Labs reserved a ticker with Nasdaq (ELFS). Obtaining a ticker does not mean the company is eligible to list on Nasdaq or would ever complete a listing on Nasdaq.

Elf Labs CEO interviewed at the NYSE Cheddar News interview Deadline exclusive article RoboStars on Broadway
On AirNasdaq · Times Square
CH 01 / 05
Announcement
Elf Labs announces the Nasdaq ticker “$ELFS”* in Times Square
Elf Labs’ CEO interviewed at the NYSE
NYSE · InterviewElf Labs’ CEO interviewed at the NYSE
Cheddar News interview
Cheddar NewsOne-on-one with the CEO of Elf Labs
Deadline exclusive article
Deadline · ExclusiveSnow White, Cinderella and a catalog of fairytale characters, reimagined
RoboStars on Broadway
BroadwayRoboStars introduced on Broadway
2,000%*Share price growth◆
4,000+Investors◆
$12M+*Raised◆
$ELFS*Nasdaq ticker reserved◆
500+Trademarks & copyrights◆
$15M+Licensing revenue◆
30+Countries◆

Built Over 15 Years

After a 15-year legal effort at
the U.S. Patent &
Trademark
Office, we won landmark
rights to
Cinderella, Snow
White, Rapunzel, and More.

Now We’re Unlocking
the Vault

A great round vault door stands open; five princesses in gowns walk between marble columns toward a violet sky
Cinderella, Snow White, Rapunzel, Sleeping Beauty, The Little Mermaid and more
15+ Years
Legal Victories
Global
Recognition
$15M+
Licensing revenue
$2.8T1
Market Opportunity

Why this matters

Disney Princess Alone
Has Generated
Over
$45B2 in Global Revenue

Comparisons to other companies are for informational purposes only and should not imply similar results.

Vintage line drawing of Cinderella

Lock In Your
Bonus Shares

The more you invest, the more bonus shares you get.

Your bonus at each amount☝ Tap a bar to try that amount
YouNext tier
Bonus shares are added to the shares you buy. Bonuses start at $2,500. Existing Elf Labs investors get a further 10%, up to the 20% maximum.
$
20% max
Your total bonus
15%
Share price
$2.98
Shares + bonus shares
3,355 + 503
at $2.98 a share

*A 2.5% investor processing fee (maximum $250) is added to all investments.

Bonus shares are added to your investment at $2.98 a share. See the offering circular for full terms.

Traction

Core Customers &
Commercial Partners

We closed the 3 largest deals in company history, and just landed a major motion picture deal. Each one is building an industry-defining product.

The Elf+ channel on a smart TV
Elf+Smart TV channel
Elf+Smart TV channel

Original programming that, once complete, will air on 200M+ smart TVs, with an interactive layer that seamlessly connects AR, VR, gaming, and TV.

Elf World: a dad and daughter on the couch playing the Elf World game on their TV with Robo Pinocchio, Cinderella and Rapunzel
Elf WorldInteractive streaming
Elf WorldInteractive streaming

A premium interactive gaming experience. Patented real-time streaming tech lets characters step into your living room instantly — no costly, years-long development cycles or hardware barriers.

Elf Mobile: unlimited talk, text and data. Robo Cinderella, Robo Pinocchio and Robo Rapunzel walk out of a phone, beside a VR headset and a purple Elf Mobile SIM card
Elf MobileMobile service
Elf MobileMobile service

We are building a content-rich mobile service on T-Mobile’s network. An all-in-one plan that will have content, gaming, and talk, text, and data fully integrated for each user.

“A Major Motion Picture”: the RoboStars title card with Robo Cinderella, Robo Pinocchio and Robo Rapunzel on a cinema screen, seen from the theater seats
RoboStars feature filmTheatrical release
RoboStarsFeature film

Major motion picture deal: distribution secured for a wide-scale theatrical release in China, with 2.4x the movie screens of the U.S.3

Growth

4,000+ Investors.
Real Momentum.

2,000%*
Share price growthSince April 2024
Apr 2024Today

*Price growth reflects the change in the per-share price set arbitrarily by the Company since April 2024. Past performance does not guarantee future results. The curve shows the start and current points; the path between them is illustrative.

RoboStars poster: Robo Cinderella faces a hooded hacker. Some things can’t be programmed.
Robo Snow White in a futuristic city plaza
A hooded, masked hacker in a dark server room
Robo Snow White close-up in a sunlit forest
Robo Snow White and a friend reading together
The forest crew pushing a cart down a woodland path
Robot forest animals holding protest signs
ROBOSTARS · FEATURE FILM01 / 07

Recently announced

Major Motion
Picture Deal

Distribution secured. Preproduction greenlit.

  • 2.4x the movie screens of the U.S.3
  • Wide-scale theatrical release secured
  • Featuring A-list character IP, including Cinderella, Snow White and Rapunzel

The Studio

Built by Talent from
Marvel and Disney,


and the Team Behind
$6B+ in Licensing Deals

We’ve done this before. Just never all together.

31Collective
Emmy Nominations
1Grammy Win
12Literary Awards

The Product

Stream Ground-Breaking
Immersive Experiences

Characters that step into the real world, in one connected ecosystem of content, gaming, AR and AI-powered play.

Can you help me practice my spelling words?
Robo Pinocchio™
Let’s make it a game! Spell ROCKET and we’ll launch one together.
Speaking with kid-safe AI
R-O-C-K-E-T!
Robo Pinocchio in augmented reality on a phone screen, standing on a living-room floor
Robo Pinocchio™ · 1.2 m
RoboStars
Live conversation
Rotation 000°
000°
Drag to rotate

Robo Pinocchio™

Real-time 3D · AI-powered · AR-ready

Drag around
to rotate

Meet the RoboStars

Characters Built for
Every Screen

High-fidelity 3D characters that stream in real time, think with kid-safe AI, and step into your room in augmented reality, all from one character pipeline.

Streams to any connected device, with up to 90% data compression.

Tap a capability to see it in action

Robo Rapunzel in a glowing sci-fi lab

Content

Our own high fidelity, 3D online streaming platform. Watch content. Play games. Interact with your favorite characters.

3D world with a glowing city

3D Worlds

High-Fidelity 3D characters and worlds. Up to 90% data compression using proprietary compression technology.

AR characters on phone screens

AR/VR Characters

No VR headsets. With just your phone, transform any space into a fantastical world. Geo-fencing tech allows walk-through mazes, a game of hide and seek, and scavenger hunts, right alongside digital characters.

Robo Rapunzel and Robo Pinocchio talking toys

AI-Powered Talking Toys*

Powered by AI, you can build unique relationships with your favorite characters. Interact with your Cinderella doll, 3D online avatar or AR characters sitting right beside you.

Scalable development deals for both traditional and interactive entertainment
Instant global distribution to any connected device
Scalability without heavy infrastructure investment

Reasons to invest

We Acquired an
American Treasure

After 15 years of legal effort, Elf Labs holds landmark rights to some of the world’s most recognized and beloved character IP: a portfolio spanning 500+ trademarks and copyrights across 30+ countries.

75-Year-Old
Iconic portfolio
200+
Copyrights
CinderellaAlice in WonderlandThe Little MermaidThe Real Mother GooseSnow White and the Seven DwarfsSleeping Beauty

IP Assets Get Acquired
for Billions

Marvel
Acquired for
$4B4
DreamWorks
Acquired for
$3.8B4
Lucasfilm
Acquired for
$4B4
Pixar
Acquired for
$7.4B4

Comparisons to other companies are for informational purposes only and should not imply similar results.

A Team with a $6B Licensing
Track Record

Trusted by major national retailers

Kohl’s
Walmart
Macy’s
Costco
Toys R Us
Amazon

A Creative Team
Behind $2.5B+
at the Global Box Office

Story consultant Mike de Seve worked on DreamWorks hits Shrek 2, Madagascar, Shark Tale, Over the Hedge and Monsters vs. Aliens.

Shrek 2
Madagascar
Monsters vs. Aliens

The Market

Tackling the
$389.8B5
Licensed
Merchandise Market

A strong and growing revenue stream for Elf Labs.

RoboStars characters
Pilot released

RoboStars

A new franchise built on 500+ classic characters, wholly owned by Elf Labs.

Sparkle Princess
In production

Sparkle Princess

In production with former Marvel and Disney creators.

Lil Princess characters
Funded · up next

Lil Princess

Funded and next in line for production.

3
Funded productions
30+
Countries with consumer products sold
100+
Licensed product lines

The Team

Meet the
Leadership

Built by talent from Marvel and Disney, and the team behind $6B+ in licensing deals.

David Phillips

David Phillips

Chief Executive Officer
  • 2x founder & CEO
Billy Phillips

Billy Phillips

Founder · 1958–2025
  • Founder
  • Award-winning creative
Walter A. McDaniel

Walter A. McDaniel

Head of Animation & Production
  • Marvel · DC
  • Spider-Man · X-Men
Bernt Ullmann

Bernt Ullmann

Head of Licensing
  • Branding industry titan
  • $6B+ in licensing deals
Mike de Seve

Mike de Seve

Head of Kids Content
  • DreamWorks
  • Shrek 2 · Madagascar
Marianne Phillips

Marianne Phillips

VP of IP and Operations
  • 20+ years in IP
Dimitria Parisis

Dimitria Parisis

Head of Investor Relations & Chief of Staff
  • Cerberus · $25B+ assets
  • 30+ fund closings
Thomas Gerrit

Thomas Gerrit

Head of Business Development
  • Serial entrepreneur
  • 2x founder
Deni Benezra

Deni Benezra

Director of Finance
  • $10M+ funding secured

Advisors

Jerad Finck

Jerad Finck

Investor & Advisor · CEO, Cosmic Wire
  • $30M raised
  • Founder & CEO
Mary Ruth

Mary Ruth

Advisor & Investor · Founder, MaryRuth’s Organics
  • $1B+ wellness brand
Alyse Rosenberg

Alyse Rosenberg

Advisor · Showrunner, Ready or Not
  • Award-winning TV creator
  • Columbia MFA

FAQ

Investment
Questions Answered

Join 4,000+Elf Labs Investors

The share price increases December 17.

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Regulation A · $998.30 minimum* · $2.98 a share*A 2.5% investor processing fee (maximum $250) is added to all investments.